01 // OUR WHY

From the Sidelines to Small Business

We didn’t start in business—we started in sports.

TapePlay was originally built to help young athletes get noticed by college coaches. As former athletes ourselves, we knew how important video was to get to the next level—and how hard (and expensive) it was to get good footage. We saw parents scrambling to find videographers or stuck using shaky phone videos. So we stepped in to make that process easier, faster, and more affordable.

Then the pandemic changed everything.

We saw small business owners going through the same struggle. No sales team. No time. No budget for a fancy marketing campaign. Just big dreams and even bigger responsibilities. In that moment, we realized something powerful:

Your story can sell for you. And a great video can do the talking—anytime, anywhere.

That’s what TapePlay does. We make short, strategic videos that help people understand what you do and why it matters. Whether you’re selling handmade goods, launching a new service, or just trying to get the word out—we create videos that work.

This isn’t just another marketing tool. It’s your 24/7 salesperson. It’s your elevator pitch. It’s the thing that makes people stop, watch, and say, “I get it.”

We’re not an agency. We’re not a big production company. We’re small business people—just like you. And we care deeply about helping you show up in the world in a way that feels real, powerful, and totally you.

We believe your story is the most valuable thing you have. And we’re here to help you tell it like no one else can.

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